Ep. 5 with Quintin Barnes – Explaining Book and Claim to Customers and Colleagues

Ep. 2-3 with Tharsis Teoh: The Need for Education in Road Freight Electrification

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In the latest episode of the Smart Freight Centre Academy Podcast, host Andy Golding is joined by Quintin Barnes, Program Manager for Market-Based Measures at Smart Freight Centre, to unpack the concept of Book and Claim—what it is, how it works, and how to explain it to colleagues, customers, and yes, even your mom.

So, what exactly is Book and Claim?
At its core, Book and Claim is a chain of custody model that allows the environmental benefits of sustainable fuels or logistics services to be separated from their physical delivery. This enables companies to invest in low-emission solutions even when those solutions aren’t physically available in their own operations or regions.

But why is this so important?
As the logistics sector works to decarbonize, many organizations face practical barriers—limited access to clean fuels, high costs, and complex global supply chains. Book and Claim offers a flexible, credible way for companies to drive demand for sustainable logistics now, without having to wait for physical infrastructure to catch up.

In this episode, you’ll learn how Book and Claim helps companies:
- Decarbonize transport where physical solutions aren’t yet accessible
- Avoid double counting with robust tracking and certification systems
- Stimulate market growth and investment in clean fuels and services

A relatable example
Quintin breaks it down with a simple analogy: when your mom sends a care package across the globe, she doesn’t know the exact vehicle it travels on—but she can choose a service provider that guarantees a low-carbon delivery. That’s the power of Book and Claim: flexibility, credibility, and global scalability.

Want to understand Book and Claim better?
This episode is the perfect starting point. Whether you’re new to the topic or working to implement it in your company, the conversation offers a clear, jargon-free introduction to one of the most impactful tools for accelerating freight decarbonization.
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